LOS ANGELES — With summer just around the corner, Los Angeles International Airport is celebrating the season with the perfect mix of art and selfies.
In partnership with Otis College of Art and Design and Woodbury University, the airport is displaying original art and design work created by students from each school for the annual summer selfie campaign, “100percentLA,” at the airport.
Students developed artwork that highlights the unique facets that make Los Angeles a culturally diverse and iconic city, and they used a variety of design and digital skills to produce vibrant and colorful graphic art. The works are featured in most terminals at LAX.
Guests can pose in front of the artwork for selfies and are encouraged to post their photos on social media with the hashtags #100percentLA and #FlyLAX. The campaign serves as an opportunity to use walls at LAX to create a connection between guests and the local community’s aspiring artists.
“LAX is proud to partner with Otis College and Woodbury University for the ‘100percentLA’ campaign,” said Keith Wilschetz, deputy executive director for emergency management and operations for the airport. “This partnership highlights the beauty, creativity and excitement that exists in Los Angeles as depicted by budding local artists.
“We are excited that our global guests will be able to take memorable photos with the designs and carry a piece of Los Angeles with them to share stories about their unforgettable experiences at LAX and in the city of Angels.”
“Bringing art and design work from seniors at Otis College of Art and Design to a larger audience through this partnership with LAX is a thrill,” said Jeffrey Perkins, vice president of communications and marketing for Otis College of Art and Design. “Whether it brightens someone’s day, reminds a visitor of a Los Angeles memory or experience, or helps them think about their own creative projects, we know our students’ work will inspire travelers at LAX. Creativity is the engine of Los Angeles, and we’re proud to welcome visitors from all over the world through our students’ hard work and creative vision.”
“We are honored that our graphic design students’ artwork was selected to be displayed at LAX to enrich the guest experience and evoke the excitement of Los Angeles and travel,” said Cate Roman, professor of graphic design at Woodbury University. “Civic engagement and community involvement are a cornerstone of Woodbury’s mission and this partnership with LAX has allowed our students to embrace these concepts while utilizing their extraordinary talents. This process of engaging in work that enhances the public experience is an excellent example of how design can impact many.”
The “100percentLA” campaign will run throughout the summer at LAX. Guests are encouraged to take selfies with the designs and post on social media with the following hashtags: #100percentLA and #FlyLAX. All of the selfie walls are located pre-security.
Wave Staff Report