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Strategic marketing could set original Sriracha apart despite its lack of trademark

The sauce that spawned a number of imitators, that has been infused into countless recipes, that was named the ingredient of the year, and even has web comics dedicated to its spicy, “addictive” flavor isn’t actually even trademarked. Sriracha, which has indisputably become a part of American pop culture, doesn’t have a trademark, which is Read More…